IMPORTANCE is the word we have dedicated to this new project, a genuine collaboration born from the common desire to make a difference and do good.
For this 2023 season we have decided to create a sock developed from our top models, with environmentally friendly, recycled and antibacterial yarns, dedicated to the AIRC foundation and Pedalando for research.
This project was born together with Alessandro Mucci, social media manager, founder of the well-known @strongmoderncycling page as well as Ambassador for AIRC. Together with him we have studied this new sock which will be used to raise funds for cancer research, the entire proceeds will go to AIRC, furthermore the socks will accompany Alessandro and other non-professional sportsmen along new challenges, all dedicated to raising awareness on research and all riding their bikes.
There are 4 projects for 2023, which will always see the bike as a means of raising funds and above all awareness of a healthy lifestyle:
- Rivoli - Santiago de Compostela from 1 August onwards;
- Turin - Amsterdam - Brussels from 3 August onwards;
- Turin - Florence 500 km unstopped without breaks on 5/6 August
- A new project in stages in September with Stefano LA Mastra of which we cannot reveal details but which for the first time will see us leaving from abroad.
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